As a Psychotherapist, Social Worker, and Women's Wellness Coach, I’ve spent years walking alongside women, hearing their stories, their struggles, their moments of self-doubt, and the quiet, brave ways they begin again. And as a woman, I’ve lived those stories myself. I've felt the ache of uncertainty, the weight of not-enoughness, and the beauty of slowly becoming who you were always meant to be.
In my own journey, I often turned to words, quotes scribbled in journals, mantras whispered on hard days, or tiny affirmations worn on a bracelet. They grounded me. They helped me remember.
I created Serif + Soul because I believe jewelry can do more than accessorize. It can anchor.
It can reflect your inner voice back to you, on the days you forget it’s there.
Each piece in this collection is inspired by the stories we wear, the healing we carry, and the words we choose to live by. From Fearless to Rest, Worthy to Unbreakable, every design is a quiet invitation to remember your truth.
You’re not just wearing jewelry.
You’re wearing a reminder.
And your story?
It’s still being written...beautifully, boldly, in every action.
Welcome to Serif + Soul. I’m so glad you’re here.
— Deon Ambersley